Ambiguous requests from Fashion magazines

Here is a cracker of an email I recieved from a magazine I shoot for in Japan.

Hi there. 

After our last email, we got a lot of questions – so we're just writing again to make sure the April theme is clear for everybody.
We have decided to simplify the theme for April:


- April issue will be 'TRANSITORY LIFE' (deadline is 10th of March). 


And what does this actually mean? Please read below... 
(from our Art Director Wesley):

The idea of transitory life. What is transitory life? Take flowers, for example - a flower has a transitory life, from seeds to fruits. However, what else can we take as inspiration for our fashion? Cocoons or something light, lightweight, nearly transparent, tender, kind. Accumulation of power to initiate a transformation of life energy into another form.

The new life of Spring. Your metamorphosis begins!
Winter is over and your wardrobe is coming out of hibernation!

Here was the Original Email….

Hi there. 

Did you like the February issue? (March issue is coming out 24th Feb.)

You know, we are always happy to hear your comments or suggestions. 
We also really appreciate your work and would love to see more of it!

This email is to inform you of the theme for April:


- April issue is 'REBORN' (deadline is 10th of March). 


And what does this mean? Please read below... 

(from our Art Director Wesley):

"In theory, we should concentrate on 'reborn', which is the initial status of life, which can be the chaos of life, the color and the powerful. But I feel that the Jan and Feb issues in some way covered this theme. Take a look at the Feb cover, for example. 

So we should develop the idea of transitory life. What is transitory life?, for example, a flower is a transitory life, from seeds to fruits. However, for our fashion, what else can we take as inspiration? Cocoon or something light, lightweight, nearly transparent, tender, kind. Accumulation of power to initiate a transformation of life energy into another quality.

I suggest, the total development of the theme, should be breezy, no super intensive colors, no heavy topics, not too much face silouhette or body silouhette but a vague figure under smoke or veil. Not too many details of one particular point, but a general status."

Oh boy!  

http://www.en-vie-fashion.com/home_engl.htm

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